Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words

Consumer Behavior - Essay Example10 billion (Consumer Electronics, 2010). The market offers unique opportunities for cutting-edge consumer electronic products by serving as a platform for research & development on technology and by providing the business infrastructure to stimulate and capitalize on the concept of innovation. The citizens of UK spend more on innovative electronic products compared to any other EU country. These products include mobile handsets, HD-ready TVs and Blu-Ray players. Due to its promotions in consumer electronics UK is historied for its innovations in engineering, electronic designs and optoelectronics as it serves a hub for the technological excellence in consumer electronics. Company Overview Meituxian (Guangzhou) Electronics Co. Ltd is a privately owned company, with its head office in Guangzhou China. The company is renowned to be high-tech enterprise with keen focus on R&D, manufacturing, sales and after sales service of its range of LCD TVs. The compa ny has secure products which include Wardrobe LCD TV, Waterproof Mirror LCD TV, Network LCD TV and Hotel LCD TV. Since its inception in the year 2005 the company has managed to restrain a close collaboration, integrating technology exchange with domestic enterprises. The company now has well equipped facility and a high-speed automated outturn line. The company maintains a quality standard and adheres to ISO 9001 for the standardization of its production operations, frankincense ensuring to deliver high-quality products to the customer. This is quality consciousness is entrusted to the employees as quality is the life of an enterprise, thus bringing out the best quality in the company brand MEIXIAN. The company also believes in delivering technologically efficient after-sales service adhering to the philosophy of Thoughtful, Dedicated, and up to(predicate) that is the preferences of the customers thus delivering more customer-centric service in order to maximize customer satisfa ction (MEITUXIAN) Product Meituxian Electronics has had first-movers advantage in the industry by introducing its state-of-the art skilful and innovative TV Ranges to the market. Its huge product range of LED and LCD TVs incorporates a combination of innovation and advanced technology with its integrated features. MEIXIAN TV Meituxians Meixian TV integrates IPTV (Internet Protocol TV) with regular TV functions. It is the TV that integrates internet and access to web channels, unlike the other TVs that have internet portal, Meixians service is a lot more comprehensive. It gives access to various internet channels including YouTube application, media streaming from other interlockings and social networking sites such as twitter and facebook on the TV screen. The network can be accessed through a cable or a WiFi dongle that can be plugged into the USB port. The network setup is easy and easy and the remote has a dedicated button to access the internet. The Aesthetics are the ultimat e feature of the TV that combine the domestic specialties